Shelly
Benson
marketer | storyteller | holistic nutrition
I am a passionate and motivated marketing specialist. I create inspiring, dynamic and engaging user-experiences through digital storytelling. Through inspirational omni-channel content campaigns, stories come to life to resonate and connect with readers. Additionally, I’m a Nutrition Therapy Masters Candidate (NTM) and blend my training in holistic nutrition and wellness with my expertise in digital marketing.
Experience & Expertise
Digital Marketing Content Director
Miles Partnership | 2017 - current
I create innovative content strategies across digital, print, social marketing platforms for travel destination clients resulting in award-winning websites and content campaigns.
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Lead a team of 3 editors, 2 designers and 2 developers to build websites on Drupal platform - developing brand guidelines, A/B testing, UX/UI optimization, content audits & performance strategies.
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Creation of content and digital campaigns including writing and editing content across omni-channels ensuring consistent messaging and voice. Manage ongoing site maintenance and content refreshes.
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Project management using agile processes and scheduling for digital projects and website builds, while managing clients and 3rd party agencies contributing to projects.
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Oversee paid media and SEM campaigns along with SEO strategies and organic search rankings resulting in increased web traffic.
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Analyze and report on campaign data to discover insights to inform strategy and opportunities.
Editor/Project Manager
Miles Partnership | 2012 - 2017
Created print and web-based inspirational content for more than 6 travel destination websites and official destination visitor print guides. I managed content strategies, innovative video campaigns, and integration with social and paid media initiatives. Lead content creation for eNews programs & deployments reaching 350k subscribers.
Download my resume for my full background and work experience.
Just a Few of My Skills
Content Production
Copywriting
eNews Management
UX Best Practices
Website Accessibility Standards
SEO & SEM strategies
Google Analytics
User Generated Content softwares
Content Personalization Tools
Adobe Suite: Photoshop, InDesign, XD, Bridge
Layout Design & Photo Editing
RFP & Award Writing
Community Involvement & Interests
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Alchemy of Movement Jazz Dance Troupe, 2019 - current
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Volunteer with Food Bank of the Rockies, 2019
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Boulder International Film Festival Screening Committee; 2017
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V.P. Board Member for South Creek 8 HOA; 2016 - current
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Meditation Training - Shambala - Way of the Warrior; 2016
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Hiking, Biking, Yoga, Camping, Snowboarding, Photography, Print Making, Dance and anything that makes me smile.
REVITALIZING WELLNESS WITH NUTRITION
Through my education in holistic nutrition, along with experiencing my own healing journey with gut health, I know that optimal health and vibrancy can be reached through a holistic wellness healing approach that considers our whole being, meaning not only our bodies, but our minds, emotions, energy and spirit that make up the whole person.
Holistic Nutrition & Wellness
My passion for holistic nutrition therapy and whole mind-body wellness incorporates dietary and lifestyle changes to address our beautiful and complicated persons. Each person is wildly individual and therefor our healing protocols are unique and crafted especially for you.
My skills in nutrition assessment, dietary protocols and modifications, elimination diets, meal planning, Motivational Interviewing, and my innate strong intuition allow me to accurately identify protocols to improve a client’s diet. My skills in nutrition assessment, dietary protocols and modifications, elimination diets, meal planning, Motivational Interviewing, and my innate intuition allow me to accurately identify protocols to improve clients’ diets, mindsets and lifestyles.
I'm excited to combine my holistic nutrition training with my marketing skill sets. This understanding of holistic nutrition and wellness allows me to accurately and effectively communicate nutrition information, which directly translates to marketing to provide creative and effective marketing and content campaigns.
I'm currently working towards completing my Masters Nutrition Therapist coursework from Nutrition Therapy Institute in Denver, CO.
